Forged Fitness Equipment: Making High-Quality Fitness Accessible for Everyone in Southeastern MI

Forged Fitness Equipment is on a mission to make fitness accessible for everyone by offering affordable, high-quality gym equipment. Rooted in the heart of Southeastern MI, they’re dedicated to helping people achieve their fitness goals, no matter their budget. Lacinia litora tortor penatibus pulvinar, torquent odio! Scelerisque arcu integer morbi orci conubia nisl elementum. Porta vivamus facilisi hendrerit pellentesque malesuada rutrum vel felis lectus. Metus dui pulvinar; penatibus augue vitae nibh dis.

Story Impact

Discover how leading companies have transformed their businesses with our solutions.

90%

Reduction in inventory management time

20%

Improvement in inventory accuracy

2700+

Monthly website visitors

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Introduction

Facing The Problem

Solution from Mirakii

Conclusion

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Introduction

In Southeastern MI’s competitive fitness equipment market, Forged Fitness Equipment had already earned their stripes with outstanding Google Reviews. While their reputation for excellence was solid offline, they needed a digital presence to match. Enter Mirakii – bridging the gap between their real-world success and digital potential.

Facing The Problem

Despite a strong local reputation, Forged Fitness Equipment faced critical operational challenges:
• Manual inventory management consumed 5-10 hours monthly with only 80% accuracy
• Staff handled constant phone calls about product availability
• Customers had no way to browse inventory or plan purchases outside business hours
• Order processing relied entirely on phone calls and manual preparation
• Equipment ordering was based on estimates rather than precise data

Solution from Mirakii

We implemented a comprehensive digital transformation that preserved their personal touch while automating key processes:
• Built a mobile-first inventory management system that staff can access anywhere
• Created an intuitive website that shows real-time product availability
• Integrated automated pickup scheduling for customer convenience
• Implemented Mailchimp for customer communication
• Developed a scalable platform ready for future shipping capabilities
• Added automated low-stock alerts for precise inventory management

Conclusion

Today, Forged Fitness Equipment operates with newfound efficiency. While 95% of their loyal customers still prefer to complete purchases by phone, the website serves as a crucial research tool, streamlining the buying process. Inventory management now takes just 45 minutes monthly with pinpoint accuracy. With a digital foundation built for growth, they’re ready to expand operations at the flip of a switch – whether that’s adding shipping options or scaling to new locations.

Applause from the Industry

Feed Back Lorem ipsum odor amet, consectetuer adipiscing elit. Ligula vehicula at mollis ipsum facilisis fermentum nec ullamcorper ac. Lobortis dis orci habitant dapibus ad. Dolor turpis eros eros aliquam amet pellentesque litora rhoncus. Elit arcu dignissim faucibus quisque morbi risus. Lacinia litora tortor penatibus pulvinar, torquent odio! Scelerisque arcu integer morbi orci conubia nisl elementum. Porta vivamus facilisi hendrerit pellentesque malesuada rutrum vel felis lectus. Metus dui pulvinar; penatibus augue vitae nibh dis.