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Despite a strong local reputation, Forged Fitness Equipment faced critical operational challenges:
• Manual inventory management consumed 5-10 hours weekly
• Equipment ordering was based on estimates rather than precise data
• Repetitive phone calls to answer the same questions about inventory options, availability, and general FAQ’s
• Customers had no way to browse inventory or plan purchases outside business hours
• Order processing relied entirely on phone calls and manual preparation
We implemented a comprehensive digital transformation that preserved their personal touch while automating key processes:
• Mobile-first inventory management system accessible anywhere, anytime
• Created an intuitive website that shows real-time product availability
• Integrated automated pickup scheduling for customer convenience
• Implemented Mailchimp for customer communication
• Developed a scalable platform ready for future shipping capabilities
• Added automated low-stock alerts for precise inventory management